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Media Contact:
Natalie Paige
Ellison/Sizzix
949-598-8822, ext. 125
npaige@ellison.com

Arts & Crafts Leader Sizzix to Present Magnetic Platform at the Craft and Hobby Association Summer 2013 Trade Show

New Sizzix accessory is an essential tool in creating DIY projects for Big Shot die cutting machine

LAS VEGAS (July 23, 2013)– Crafters’ attraction to Sizzix® just grew stronger thanks to the new Sizzix Magnetic Platform for wafer-thin dies. The latest arts and crafts market accessory was unveiled at the Create-n-Connect Conference & Trade Show in Las Vegas, Nev.

The patent-pending Sizzix Magnetic Platform is an innovative crafting accessory that uses the power of high-grade magnets to firmly hold any of the Sizzix library of chemically-etched dies in place during cutting – and that includes Framelits™ and Thinlits™. The platform’s unique magnetic strength allows crafters to cut with multiple dies at a time for ultra-precise placement and a clear view of their project—that’s our LITS guarantee. The platform is compatible with the Big Shot™, Big Shot Pro, BIGkick™ and Vagabond™ die cutting machines.

“The Sizzix Magnetic Platform is our best in show and is sure to be the top selling craft product of the year,” said Susan Spiegel, Ellison’s Vice President, Marketing Communications. “It fulfills a need in the crafting market for obtaining the best cut and registration every time!”

When the Magnetic Platform is used with wafer-thin, chemically-etched dies, it can cut cardstock, paper, metallic foil, vellum and more. The platform retails for only $39.99.

“Our new Sizzix accessory works like magic, allowing consumers to craft DIY home décor, mixed media, paper and other projects with magnetic ease!” Spiegel said.

The Magnetic Platform for wafer-thin dies will be available in stores across the country, including local craft boutiques and major retail craft chains in September. For more information, visit Sizzix.com.

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die cutting machines and accessories. Through its portfolio of die cutting machines and die cutting products, Sizzix leverages Ellison’s 36 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit www.Sizzix.com/home.