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willow wolfe Hub

We’re thrilled to welcome renowned artist and educator Willow Wolfe to the Sizzix family with her debut collection of stamps and stencils. 


Drawing on over 30 years of experience and her passion for intuitive design, Willow’s collection blends fine art techniques with the freedom of paper crafting. Inspired by watercolor, mark-making, and self-expression, this range invites makers of all skill levels to awaken their inner artist. Explore her full collection, watch exclusive videos, and find inspiration through stunning project ideas and a behind-the-scenes Q&A.

INSPIRATION AND TUTORIALS

SIZZIX AND WILLOW WOLFE

Sizzix is proud to partner with Willow Wolfe, an award-winning art educator and internationally recognized creator of artist brushes. With over three decades of experience and a reputation for making fine art approachable, Willow has inspired generations of artists through her bestselling tools and hands-on teaching style. Now, she brings her passion for creativity to the world of die-cutting and paper crafting with her debut collection of stamps and stencils for Sizzix.


Blending artistic techniques with accessible design, this unique collection draws inspiration from watercolor, expressive mark-making, and the freedom of intuitive art. Whether you're an experienced maker or just starting out, Willow’s designs encourage exploration, play, and personal expression. 


Each product in the range has been thoughtfully crafted to help you awaken your inner artist and create with confidence. This is more than a collection - it’s an invitation to explore creativity without limits and awaken your inner artist.

Q&A with WILLOW WOLFE

How would you describe the 49 and Market aesthetic and how did you develop your style?
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As a scrapbook enthusiast and the proprietor of an online scrapbook store, my heart has always gravitated towards vintage aesthetics, favoring them over sleek, modern designs. I found it increasingly challenging to find the specific products and styles that resonated with both my personal taste and the preferences of my online customers. So, in 2016, I started 49 and Market with the goal of producing premium products for next-level crafters and have since closed my existing online store.
When did you discover your passion for crafting?
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It's funny, my mother always likes to talk about how my sister was an artist and I was an athlete. Somehow things have changed and crossed paths... I'd say it was in the early 2000's when I discovered scrapbooking. Once I started, I never looked back, and I completely immersed myself into the craft.
What advice would you give beginner crafters who are just starting to discover paper crafts?
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Explore!!!! There is nothing wrong with experimenting with different looks to determine what does and doesn't work for you. Papers, mediums, stamps and dies are all meant to be played with and tested. You might surprise yourself with the different results you can get when you change things up. Also check out who is doing what on social media. If you find a maker you like, follow them, check out their tutorials online and see if you can invest in an online or in-person class.
Who/What are your inspirations and how do they inform the product collections you’ve created for Sizzix?
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Well, this question of course comes down to Katie Pertiet!!!! Katie has a digital scrapbook business, and I would STALK it. She designed our very first 49 and Market collection, which helped establish the brand’s look and feel. We took a short hiatus as I didn't have the ability to produce the products I envisioned from her artwork. Then back in 2020, we reconnected when I finally figured out a way to bring her designs to life through the paper products I produced. Katie's style and artistry is second to none.
What is your favorite crafting technique?
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Distressing! Hands down this is my go-to move in terms of making things look like they are next level. For lighter backgrounds, I ink the edges and for darker backgrounds, I sand and distress the edges.

Project Inspiration for the willow wolfe Collection

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